Good design is a key contributor to the success or failure of any product.

Designing an industrial component requires making a lot of choices that will have consequences for its entire life span. For instance the design often determines the specific type of production method which is key to the cost price.

Businesses that add value through design see a greater impact on business performance than the rest.

Research shows that in businesses where design leads and guides the new development process for products or services, the chances of design contributing to turnover growth more than trebled as a result.